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We are honored to announce that Serum No. 1, the debut product from Lux Care Brands, has been selected as a Finalist in Cert Clean’s 2025 Clean Beauty Awards, chosen from hundreds of international entries.
Crafted by founder Michael Rees, a classically-trained chef with Michelin-starred experience, Serum No. 1 blends heritage botanicals with culinary-precision. This is clean beauty -- rooted in tradition and guided by care.
What Makes it Different?
You May Have Met Us Already
Serum No. 1 was featured in the Organic Spa Media Event at The Pierre Hotel (2024) — and now it’s stepping into the global spotlight.
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“Serum No. 1 began as a personal quest to help my teenage stepdaughter find a clean, effective alternative to harsh OTC products. What started in my kitchen evolved into a refined, global brand rooted in care, tradition, and the belief that “every body deserves care.”